what we do

Yoobi, pronounced “you-be,” means “one for you, one for me.” For every Yoobi item you purchase, a Yoobi item will be donated to a classroom in need, right here in the U.S. It’s that simple!

Yoobi was born to make colorful, vibrant tools that spark learning and creativity. Not only did we want to perk up the school supplies aisle, but we wanted to help solve a very big problem. Together we can!  Watch our story below to see how:

See our story!

the facts

Many kids in the U.S. don’t have access to basic school supplies, unless teachers pay for them out of their own pocket. We don’t think that’s right and we bet you don’t either!

Yoobi School Supplies Teachers Fact

Yoobi School Supplies Spend Fact

stats 1.6

Source: National School Supply and Equipment Association. Retail Market Awareness Study for year 2013.

our mission

Yoobi believes that it should be a right, not a privilege, for every child in the U.S. to have creative and colorful tools for learning. Together we can make it happen.

Our goal is to donate Yoobi Classroom Packs to hundreds of thousands of classrooms in need right here in the U.S.

how it works


For every Yoobi item you purchase

Available exclusively at Target stores


We will donate an item*
to a Yoobi Classroom Pack


Yoobi Classroom Packs full of the goodies they need most, as determined by Kids In Need Foundation

our impact

How exactly does this work? Here’s the short answer. You buy, Yoobi gives. Learn more about our partners:

Together with our friends at Kids In Need Foundation we distribute our Yoobi Classroom Packs to the Kindergarten through 3rd grade classrooms that need it most. They’ve helped identify the schools that have the greatest need, and least access to fundamental school supplies.

We’re thrilled to announce our newest partner, Starlight Children’s Foundation. For every Yoobi item purchased on Yoobi.com, Yoobi will donate an item to a Yoobi Classroom Pack to be distributed to a pediatric partner facility on Starlight’s “Wish List” platform. See the campaign >

Learn more about how we give, and much more.

* For every Yoobi item purchased at a Target Store or at Yoobi.com, Yoobi will donate a Yoobi item to Kids In Need Foundation and/or other donation partners for distribution to a classroom in need in the United States. Donated items may include pencils, glue sticks, erasers, rulers, folders, crayons, colored pencils, or other items. Actual items donated are based on classroom need, may differ from the items listed or pictured, and may be of equal or lesser value than the item purchased. This purchase/donation is not tax deductible for customers. Yoobi is solely responsible for this program and donations. See complete details >

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Ask Yoobi

You’ve got questions, we have answers. You’ll find replies to the most Frequently Asked ones here!

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Join the Yoobi family

Stay connected with us, and you’ll find out about events, field trips, special offers, and the Yoobi bus!

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Yoobi in the Press

Check out what people have to say about this lovable toucan.