what we do

Yoobi, pronounced “you-be,” means “one for you, one for me.” For every Yoobi item you purchase, a Yoobi item will be donated to a classroom in need, right here in the U.S. It’s that simple!

Yoobi was born to make colorful, vibrant tools that spark learning and creativity. Not only did we want to perk up the school supplies aisle, but we wanted to help solve a very big problem.Together we can! Watch our story below to see how:

the facts

Many kids in the U.S. don’t have access to basic school supplies, unless teachers pay for them out of their own pocket. We don’t think that’s right and we bet you don’t either!

Source: National School Supply and Equipment Association. Retail Market Awareness Study for year 2013.

how it works

For every Yoobi
item you purchase

We will donate an item *
to a Yoobi Classroom Pack

Yoobi Classroom Packs full of the goodies they need most, as determined by Kids In Need Foundation

Yoobi is available exclusively at Target stores nationwide, and online at Yoobi.com

Where We Give

Through our partnership with Kids In Need Foundation, we currently work with over 30 resource centers to distribute Yoobi Classroom Packs.

In our first year, we focused our donations on Kindergarten through 3rd grade classrooms. In our second year we expanded our give to focus on all Elementary school grades, and with your support, we’ll continue to add more grades, more cities and more school districts!


And this is just the beginning…


Plus, in 2015, through our partnership with Starlight Children’s Foundation, over 200 hospital school programs all across the U.S. will now have the supplies they need to learn and be creative.


Together with your help, kids all across the country are now going to school with the supplies, support and confidence they need to succeed. Help us reach our goal to one day provide free school supplies to all classrooms in need, right here in the U.S!

yoobi-the-change

our partners

How exactly does it work? You buy, Yoobi gives. Thanks to our partners, we’re able to distribute Yoobi Classroom Packs all across the U.S. to the kids that need them most. Learn more about our partners:

Together with our friends at Kids In Need Foundation we distribute our Yoobi Classroom Packs to the elementary classrooms that need it most. They’ve helped identify the schools that have the greatest need, and least access to fundamental school supplies. Learn More >

In November 2014, we introduced our newest partner, Starlight Children’s Foundation. For every Yoobi item purchased on Yoobi.com, Yoobi will donate an item to a Yoobi Classroom Pack to be distributed to a pediatric partner facility on Starlight’s “Wish List” platform. See the campaign >


Learn more about how we give, and much more.

* For every Yoobi item purchased at a Target Store or at Yoobi.com, Yoobi will donate a Yoobi item to Kids In Need Foundation and/or other donation partners for distribution to a classroom in need in the United States. Donated items may include pencils, glue sticks, erasers, rulers, folders, crayons, colored pencils, or other items. Actual items donated are based on classroom need, may differ from the items listed or pictured, and may be of equal or lesser value than the item purchased. This purchase/donation is not tax deductible for customers. Yoobi is solely responsible for this program and donations. See complete details >

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Ask Yoobi

You’ve got questions, we have answers. You’ll find replies to the most Frequently Asked ones here!

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Yoobi in the Press

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