Together, Yoobi and i am OTHER aim to inspire you and give you confidence to celebrate your uniqueness and embrace that which makes you different. We want to encourage you to take care of others and give back to your communities.

Kids are the inspiration behind this collection, and they helped shape our designs. As part of the creative process, we asked a group of kids which art, words and quotes inspired them to embrace their OTHERness. The prints are designed to encourage individualism in young people with empowering messages delivered to you via the products throughout the school day. The collection features over 50 unique items including a wide range of i am OTHER designed notebooks and binders, backpacks, pens and pencils, folders, lunch bags, and more. Check out the Yoobi x i am OTHER limited edition collection presented by Pharrell Williams - available exclusively at Target stores nationwide, Yoobi.com and Yoobi’s flagship store.


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Be yourself and have fun coloring!
Get creative with our DIY print designed by Pharrell

Simply choose from one of the color tiles below, select your brush tool and color away!

There is an OTHER in all of us.


i am OTHER, created by Pharrell Williams, is a creative venture and way of life. We are proud to be different and believe that individuality is the new wealth. This shared philosophy flows through each pillar within the company: music, film, television, apparel, tech and multimedia.