A Sneak Peek of Yoobi's Latest Partnership

What makes YOU special? What makes YOU special? At Yoobi, we wanted to celebrate the OTHER in everyone. What better partner than i am OTHER, a creative collective founded by Pharrell Williams that encourages self-acceptance and pride in each and every kid!

This year, Yoobi is partnering with Pharrell and i am OTHER to bring you a back-to-school line designed to empower kids AND give them the tools they need to succeed.

That which makes you different, makes you special. What makes us different? Oh, you know – almost 100 BRAND NEW products coming at you this back-to-school season! This July, in Target, Yoobi Retail, and yoobi.com, Yoobi x i am OTHER products hit shelves alongside all your other Yoobi favs.

Excited? So are we! SO excited that we just had to give you a sneak peek of the collection.


i am OTHER Binder Organizer – Think of this guy as a jazzed-up, everything-you-need-in-one binder! Our favorite part? This iaO design is do-it-yourself inspired – color it in and make this binder organizer (and every DIY print Yoobi item) one-of-a-kind!


i am OTHER Backpack – New backpack design for the OTHER in everyone, with function still on the top of our minds! It’s got a laptop sleeve, two huge pockets, padded straps – the works.

i am OTHER Washi Tape – Guys…Yoobi now has washi tape! Need I say more??


We can’t wait to unveil the rest of the collection to you this July! In the meantime, head over to yoobi.com/iamother and enter your email for a chance to win items from the new collection, along with a signed journal from Pharrell Williams himself!


Be You and Help OTHERS. #YoobiXiamOTHER