A Sneak Peek of Yoobi's Latest Partnership

June 14, 2016

A Sneak Peek of Yoobi's Latest Partnership

What makes YOU special? What makes YOU special? At Yoobi, we wanted to celebrate the OTHER in everyone. What better partner than i am OTHER, a creative collective founded by Pharrell Williams that encourages self-acceptance and pride in each and every kid!

This year, Yoobi is partnering with Pharrell and i am OTHER to bring you a back-to-school line designed to empower kids AND give them the tools they need to succeed.

That which makes you different, makes you special. What makes us different? Oh, you know – almost 100 BRAND NEW products coming at you this back-to-school season! This July, in Target, Yoobi Retail, and yoobi.com, Yoobi x i am OTHER products hit shelves alongside all your other Yoobi favs.

Excited? So are we! SO excited that we just had to give you a sneak peek of the collection.

 

i am OTHER Binder Organizer – Think of this guy as a jazzed-up, everything-you-need-in-one binder! Our favorite part? This iaO design is do-it-yourself inspired – color it in and make this binder organizer (and every DIY print Yoobi item) one-of-a-kind!

 

i am OTHER Backpack – New backpack design for the OTHER in everyone, with function still on the top of our minds! It’s got a laptop sleeve, two huge pockets, padded straps – the works.

i am OTHER Washi Tape – Guys…Yoobi now has washi tape! Need I say more??

 

We can’t wait to unveil the rest of the collection to you this July! In the meantime, head over to yoobi.com/iamother and enter your email for a chance to win items from the new collection, along with a signed journal from Pharrell Williams himself!

 

Be You and Help OTHERS. #YoobiXiamOTHER





Leave a comment

Comments will be approved before showing up.


Also in News

Lizzie Darden’s Summer Faves
Lizzie Darden’s Summer Faves

July 14, 2017 4 Comments

Our good friend, Lizzie Darden, has taken over our blog today to round up her favorite Yoobi newness! Read more to see what she thinks about our stuff as well as information on how to enter the Lizzie x Yoobi GIVEAWAY!

View full article →

5 Things You Can Keep in a Yoobi Mini Backpack Coin Purse
5 Things You Can Keep in a Yoobi Mini Backpack Coin Purse

July 07, 2017

Thinking of ways to put your new Yoobi Mini Backpack Coin Purse to use? Don’t worry-we’re here to help! Here are 5 things you can keep inside, whether you’re getting geared up for back-to-school or just ready to sport the Mini Backpack ASAP!

View full article →

BACK TO SCHOOL NEW-NEW IS HERE!
BACK TO SCHOOL NEW-NEW IS HERE!

July 05, 2017

Our brand new back to school collections are officially out on Yoobi.com, Yoobi Santa Anita, and your nearest Target store! We couldn't be more excited for our Yoobi fans to see what we've been working so hard on all year! From new prints to new designs to custom DIYs, we've got you prepped and ready to go for the most AWESOME back to school season!

View full article →