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A Sneak Peek of Yoobi's Latest Partnership

Posted by Yoobi Social on

What makes YOU special? What makes YOU special? At Yoobi, we wanted to celebrate the OTHER in everyone. What better partner than i am OTHER, a creative collective founded by Pharrell Williams that encourages self-acceptance and pride in each and every kid!

This year, Yoobi is partnering with Pharrell and i am OTHER to bring you a back-to-school line designed to empower kids AND give them the tools they need to succeed.

That which makes you different, makes you special. What makes us different? Oh, you know – almost 100 BRAND NEW products coming at you this back-to-school season! This July, in Target, Yoobi Retail, and yoobi.com, Yoobi x i am OTHER products hit shelves alongside all your other Yoobi favs.

Excited? So are we! SO excited that we just had to give you a sneak peek of the collection.


i am OTHER Binder Organizer – Think of this guy as a jazzed-up, everything-you-need-in-one binder! Our favorite part? This iaO design is do-it-yourself inspired – color it in and make this binder organizer (and every DIY print Yoobi item) one-of-a-kind!


i am OTHER Backpack – New backpack design for the OTHER in everyone, with function still on the top of our minds! It’s got a laptop sleeve, two huge pockets, padded straps – the works.

i am OTHER Washi Tape – Guys…Yoobi now has washi tape! Need I say more??


We can’t wait to unveil the rest of the collection to you this July! In the meantime, head over to yoobi.com/iamother and enter your email for a chance to win items from the new collection, along with a signed journal from Pharrell Williams himself!


Be You and Help OTHERS. #YoobiXiamOTHER

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