How Yoobi® Came To Be
Yoobi was founded by Ido Leffler and Lance Kalish with a mission to transform education and empower students and teachers through access to essential school supplies. Recognizing the challenges faced by millions of students who start school without basic tools and the reality that over 99% of teachers use their own funds to stock their classrooms [1], the co-founders set out to make a meaningful difference.
The vision was simple yet impactful: to create a vibrant, high-quality product line that not only inspires creativity but also supports classrooms in need. The idea of "you be anything you want to be" became the driving force behind the brand's name and mission.
Through its innovative one-for-one model*, Yoobi ensures that for every item purchased, an item is added to a Classroom Pack and donated to schools in underserved communities. Partnering with the Kids in Need Foundation, Yoobi delivers these supplies directly to classrooms, helping to provide students with the tools they need to succeed.
By combining social impact with a commitment to quality and design, Yoobi is more than a school supply brand—it is a movement to ensure every child has the opportunity to dream, create, and achieve their full potential.
What We Stand For
We’re on a mission to stock classrooms, empower teachers, and give every child an equal opportunity to succeed all while fostering a workplace built on kindness and purpose.
