In celebration of our back-to-school newness, we decided to throw a super fun bash with our good friend, Lizzie Darden, at Light Lab LA. If you tuned into our Insta Stories last week, you may have noticed an eruption of balloons, doughnuts, denim, and all things pink! 

lizzie darden and yoobi blogger event

We kicked off the party with YMI Jeans, that provided a mix of denim vests and jackets for Lizzie and her super rad friends (Violet Tinder, A Whimsy Wonderland, and Circus of Cakes, to name a few) to customize using Yoobi pins and patches. There was a Flair Station fully set up and equipped with irons and pieces of fabric for everyone to get started on DIY’ing their very own jackets, along with a gallery wall of Lizzie’s gorgeous shots of Yoobi new-new.

Lizzie Darden x Yoobi blogger event recap

yoobi pins on YMI jean jacket

Lizzie and her friends also had a chance to flair out their own Yoobi mini notebooks with our fun stickers. This turned out to be so much for everyone as they shared how they added their own pizzazz to our notebooks.  

DIY lover

What’s an event without food? Our amazing friends at California Donuts made the cutest donuts inspired by our donut coin purse, along with some of their classic donut designs. We also had sugar cookies with glittery unicorns and other magical designs inspired from our Yoobi Awesome collection. How rad is that?! 

We also have to give a BIG kudos to Wild Child Party for the beautiful balloon installations set up all over the event space. Amidst the excitement of our new collections, we wanted to make sure that the give-back component that makes Yoobi so special was also represented -- and Wild Child Party came through with the cutest balloon lettering for our photobooth: "Yoobi Gives"!

lizzie darden and yoobi blogger event

Lizzie Darden x Yoobi was a lot of fun and we received so many positive feedback from our attendees and followers who kept up with our Stories on Instagram. Thank you to our sponsors, Wild Child Party, Cheeky, California Donuts, and YMI Jeans for collaborating with us on this event and bringing our vision to life. Also, the biggest and most special thanks to the hostess with the mostest, Lizzie Darden. You are the BEST. 

Thank you all for an amazing blogger event and look out for our next one! 


Team Yoobi

yoobi and lizzie darden blogger event 

Photographer: Nikoletta Csanyi