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Yoobi Has Started a Movement: #WhoWillYoobi ?

Posted by Yoobi Social on

One of the most common questions kids are asked, is what they want to be when they grow up? We prompt them to think about jobs, we encourage them to chase big dreams and shoot for the stars. But what if they don’t have the right tools to get started?

Millions of kids in the United States simply don’t have school supplies. Families struggle to get food on the table, so things like school supplies don’t make the shopping list. This means that kids who want to be doctors, or teachers, or president, could be lacking the fundamental supplies to help get them there.

So, in 2014, Yoobi was born to do two big things – make fun colorful stuff that sparks learning and creativity and to donate as many school supplies as we possibly can so all kids can reach their dreams.

In three short years, we’ve donated enough supplies so three million kids have the tools they need to be successful. We’ve gone all across the country to hand-deliver Yoobi Classroom Packs, and every kid we meet has a glimmer in their eye and hopes in their heart that they will be great. And they will. Yoobi believes that. We look around the classrooms we visit and know that right before us is a future president. We see ingenious inventors, philanthropists, and innovators who will bring us together and change the world. The potential of these kids is endless.

And as we continued our mission to provide kids the essential tools they need to succeed, we saw the narrative begin to shift. The question was no longer, “what will you be?” but “WHO will you be?”


Yoobi wants to start a movement that inspires the next generation of leaders. Young people who will value kindness, giving, community, creativity, invention, and care for others. Because we feel strongly that now is precisely the right time to ask a new question.


“Who will you be?”


who will yoobi - aubs

#whowillyoobi - justin

How can you join in on Yoobi's new movement? There are two ways!

1. Print the #WhoWillYoobi downloadable sign below, write down how you will change the world, and share on your social media with the hashtag #WhoWillYoobi.

2. SHARE Yoobi's inspiring new video! Encourage your friends, family, and community to start the conversation and inspire future leaders.

Let’s work together to inspire the future!



giving tuesday - download, print, and share on social who you will be!


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  • I love what you guys are about and the impact you’re making! Keep up the good work!

    David Dixon on

  • Dear yoobi owner,
    My name is Eliana and I am currently in seventh grade I remember the month you opened in the San Anita mall in southern California and met you. In afraid I dont have a very good memory and have forgotten your name. I was with my dad and we met you, You most likely don’t remember, but my dad owned a popsicle business that supplied to schools for fundraising. It was amazing to meet a person who has made such a difference in the world. I believe I was in third of fourth grade, and how much you inspired me that I too should try to make a difference in the world and have decided to start a used school supplies drive in my school for items in good condition for kids who don’t have any. I understand that yoobi will do better, but I too want to help. The quality supplies you sell is my absolute favorite. I have moved to North Carolina in the past year and excited to say I will be returning to California to and be able to shop and this one and only shop.
    Thanks for the inspiration,

    Eliana Ulloa on

  • my daughter loves this brand so much

    aziza on

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