Contact: Elizabeth Lindsay, Derris & Company, Elizabeth@derris.com, 646-362-4690
YOOBI THE CHANGE
School supply startup aims to impact 30,000 U.S. classrooms by 2015
LOS ANGELES (June 3, 2014)—Yoobi, a dynamic new school supply brand that makes learning fun while also giving back, launches today exclusively at Target stores nationwide. After a recent trip down the school supply aisle with his daughters, co-founder Ido Leffler saw the opportunity to create a vibrant brand that would both inspire and help students. For every Yoobi item purchased, Yoobi contributes a Yoobi item to a classroom in need, right here in the U.S. By 2015, Yoobi aims to impact more than 30,000 classrooms nationwide, changing the lives of over 750,000 kids.
Yoobi products provide an exciting addition to the school supply aisle. Designs range from brightly colored ballpoint pens and journals to pretzel erasers and jumbo highlighters. Yoobi offers more than 80 different items available in a vibrant color palette of blue, green, pink and purple, all under $10 and just in time for back-to-school season.
“With Yoobi, our goal is to make school supplies phenomenal, while solving an important problem along the way: providing fundamental access to those in need,” said Leffler. “We want to provide tools that engage kids and make them eager to learn, while also instilling the values of community and giving back. I’m proud of our goal, but I know it’s just the beginning of what we can accomplish.”
A lack of access to school supplies is a fundamental issue for students and teachers nationwide. Ninety-two percent of teachers purchase classroom supplies out of their own pockets, spending almost $500 on average, and totaling a staggering $1.6 billion a year. To combat the issue, for every Yoobi item purchased, Yoobi will contribute an item to a Classroom Pack, which contains essential school supplies.
Together with the Kids In Need Foundation, a national nonprofit, Yoobi identified U.S. schools with students who have the greatest need for school supplies to receive the Classroom Packs. Yoobi will initially focus on distributing Classroom Packs to the youngest students, K-3rd grade classrooms, because ensuring access to supplies at an early age has the most impact on academic potential.
“We are proud to partner with Yoobi, launch their one-of-a-kind product line exclusively at Target, and give our guests another easy way to make a positive difference in the lives of others,” said Jill Sando, senior vice president, Merchandising, Home. “Their fun, colorful products and community mission are something we know our guests – and their kids -will be excited about.”
For more information on Yoobi, the products, and social mission visit www.yoobi.com.