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Yoobi's mission
Yoobi's mission is to bring colour, differentiation, and innovation to the school and office supplies category and help solve a big problem along the way. Yoobi wants to ensure that ALL kids in Canada have the tools they need to learn and be active.
Yoobi's mission
Yoobi gives
Yoobi gives
Yoobi gives
For every Yoobi item purchased at Indigo, a Yoobi school supply item will be donated to a Canadian classroom in need through our partnership with the indigo Love of Reading Foundation.
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Why Canada?
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Canadian teachers spend $200 million out-of-pocket each year on books and learning materials

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1.2 million children in Canada may lack access to fundamental learning tools

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Canadian children who struggle with literacy are 4x more likely to drop out of high school

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Indigo is the world's first cultural department store
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A physical and digital meet place inspired by and filled with books, music, art, ideas, beautifully designed lifestyle products and the creative people who make our experience happen. Indigo believes in real books, in living life fully and generously, in being kind to each other and that stories - big and little - connect us.
Putting books in the hands of canadian children
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Since 2004, the Indigo Love of Reading Foundation has committed over $28 million to 3,000 high-needs Canadian elementary school libraries, which has inspired over 900,000 students to fall in love with reading.
Indigo Love of Reading
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