Director, Content, Social & Creator Marketing

Location: Remote

At Yoobi, we believe creativity has the power to change lives.

Everything we make is designed to help kids express themselves, build confidence, and dream bigger. And because giving back is woven into everything we do, every purchase helps support classrooms and students in need across the country.

We're building more than a school supply company.

We're building a portfolio of purpose-driven brands that combine creativity, design, self-expression, and impact.

We're looking for a Director, Licensing & Partnership Management to help shape what comes next.

We're in an exciting chapter of growth.

Over the past several years, we've expanded our portfolio, built meaningful retail partnerships, launched award-winning licensed programs, reached more than 100 million items donated to classrooms, and continued to evolve how our brands show up in the world.

Today, we're operating as a highly collaborative global team with teammates and partners across multiple countries and functions. We're expanding our reach, exploring new growth opportunities, and building the capabilities needed for our next phase of growth.

That means this is a rare opportunity to join a purpose-driven company where you can have outsized impact, influence the future of the portfolio, and work at the intersection of culture, partnerships, retail, and growth.

No two days look exactly the same—and that's part of what makes it fun.

The Role

As Director, Content, Social & Creator Marketing, you'll own the strategy and execution across content, creator marketing, social media, and paid media for Yoobi's portfolio of brands—including Yoobi, Altitude, and Evolve.You'll develop integrated marketing strategies that connect business priorities with compelling consumer experiences while remaining deeply involved in bringing those strategies to life.

You'll establish the vision for how each brand shows up across channels, developing distinct brand voices while building scalable content, creator, and social capabilities that create efficiencies and shared best practices across the organization. You'll lead our content strategy, build scalable creator programs, and shape paid and organic social strategies that drive awareness, engagement, and business growth across the portfolio.

The ideal candidate brings experience marketing toys or adjacent consumer brands rooted in play, creativity, culture, or entertainment. They know how to turn products into stories, creators into advocates, and content into meaningful consumer experiences that build brand affinity and drive business growth.

This is a highly collaborative, hands-on leadership role. We believe the best marketers don't just develop strategy—they help make it happen. You'll be equally comfortable developing annual marketing plans, writing creative briefs, identifying and managing creators, reviewing content, launching campaigns, optimizing paid media, analyzing performance, and continuously identifying opportunities to improve.

Working closely across the marketing organization and our partners, you'll help ensure every piece of consumer-facing marketing is cohesive, compelling, and aligned with Yoobi's brand and business objectives.

Success in this role requires someone who enjoys balancing strategy with execution. You'll provide leadership across content, creator marketing, social, and paid media while remaining actively involved in the work. We operate with a lean, entrepreneurial team, so we're looking for someone who enjoys rolling up their sleeves, building new capabilities, and creating marketing that people genuinely want to engage with.

What Success Looks Like

Within your first year, you'll:

  • Build an integrated content ecosystem that supports product launches, seasonal campaigns, and always-on brand storytelling.
  • Establish scalable creator and influencer programs that consistently generate authentic content and advocacy.
  • Elevate Yoobi's organic and paid social presence through thoughtful channel strategy and creative excellence.
  • Develop paid media strategies that improve awareness, engagement, traffic, and business performance.
  • Build measurement frameworks that connect content, creator, social, and paid media performance to business outcomes.
  • Help establish Yoobi as a modern, social-first consumer brand known for creativity, storytelling, and purpose.

 

What You'll Own

Content Strategy & Brand Storytelling

Own the strategic direction of Yoobi's content ecosystem, ensuring every piece of content supports our brand, business priorities, and consumer experience.


Responsibilities include:

  • Develop annual and seasonal content strategies aligned with business priorities.
  • Define content pillars, storytelling themes, editorial calendars, and channel-specific content plans.
  • Develop campaign messaging, content frameworks, and creative briefs that guide content development.
  • Plan and oversee content needs across photography, video, creator content, UGC, product storytelling, and integrated marketing campaigns.
  • Collaborate with designers, content creators, photographers, freelancers, and other creative partners to bring marketing ideas to life.
  • Review and refine content to ensure it is on-brand, consumer-centric, and optimized for performance across channels.
  • Build and maintain a scalable content library that supports marketing across all consumer touchpoints.

Social & Paid Media Strategy

Own the strategic direction of Yoobi's organic social and paid media programs.

Responsibilities include:

  • Develop channel strategies across Instagram, TikTok, Facebook, Pinterest, LinkedIn, YouTube, and emerging platforms.
  • Define audience strategies, editorial priorities, channel roles, and growth plans.
  • Develop paid media strategies that maximize awareness, engagement, traffic, and business performance.
  • Lead testing strategies across creative, audiences, messaging, and platform investments.
  • Identify emerging platforms, trends, and consumer behaviors that create new opportunities.
  • Remain actively involved in campaign planning, optimization, and performance analysis.

Creator Marketing

Build and scale Yoobi's creator ecosystem.

Responsibilities include:

  • Develop creator marketing strategies spanning organic seeding, paid partnerships, ambassador programs, and always-on creator engagement.
  • Personally identify, recruit, vet, negotiate, and cultivate relationships with creators and influencers.
  • Lead product seeding initiatives, gifting programs, creator communications, contracts, approvals, usage rights, and campaign execution.
  • Develop creator briefs and provide strategic feedback throughout the content creation process.
  • Build long-term creator relationships that generate authentic advocacy, high-quality content, and measurable business impact.
  • Evaluate creator performance and optimize partnership strategies based on results.

Campaign Activation

Bring Yoobi's biggest marketing moments to life across your owned channels.

Responsibilities include:

  • Establish KPIs across content, creator marketing, social media, and paid media.
  • Monitor campaign performance, creator effectiveness, engagement, content performance, and business impact.
  • Translate results into actionable recommendations.
  • Continuously optimize channel strategies, creative approaches, content priorities, and media investments.

How We Work

We're entrepreneurial by nature. We move quickly, learn constantly, and aren't afraid to try new ideas.

This isn't a role where you'll spend your days directing large agency teams from the sidelines. We're looking for someone who enjoys building, creating, and rolling up their sleeves alongside a lean, collaborative team.

Success in this role requires someone who can comfortably move between strategy and execution—setting direction one moment and writing a creative brief, reviewing creator content, optimizing a paid campaign, or solving a marketing challenge the next.

You'll thrive here if you:

  • Enjoy building rather than inheriting.
  • Think strategically while executing with excellence.
  • Love turning ideas into action.
  • Are energized by fast-moving environments.
  • Enjoy wearing multiple hats.
  • Build strong relationships across teams.
  • Stay curious about culture, creators, consumer behavior, and emerging marketing trends.
  • Bring initiative, accountability, and a bias for action.

What We're Looking For

Required Qualifications:

  • 7+ years of progressive experience in content marketing, social media, creator marketing, paid media, digital marketing, or related marketing disciplines for a consumer-facing brand.
  • Experience building brands rooted in play, creativity, culture, entertainment, or fandom, with a deep understanding of how to engage consumers through modern storytelling and digital marketing.
  • Demonstrated success developing marketing strategies and personally executing high-impact campaigns.
  • Experience developing integrated organic and paid social strategies that drive measurable business outcomes.
  • Experience building and managing creator marketing programs, including organic seeding, influencer partnerships, product gifting, contracts, approvals, usage rights, and reporting.
  • Strong understanding of content strategy, digital storytelling, creator ecosystems, and modern consumer marketing.
  • Experience developing creative briefs and partnering closely with creative teams to produce high-performing content.
  • Strong analytical skills with the ability to translate data into actionable recommendations.
  • Excellent project management and organizational skills.
  • Outstanding communication, collaboration, and relationship-building skills.

Preferred Qualifications:

  • Experience marketing products sold through major omnichannel retailers such as Target, Walmart, Amazon, or similar environments.
  • Experience managing campaigns across Meta, TikTok, Pinterest, Google, and other digital advertising platforms.
  • Experience using creator management platforms such as CreatorIQ, Aspire, GRIN, or Traackr.
  • Passion for creativity, storytelling, education, and purpose-driven brands.

Why Yoobi?

At Yoobi, you'll help shape how consumers discover, experience, and fall in love with our brands.

You'll have the opportunity to build creator programs, develop breakthrough content strategies, lead modern social marketing, and create campaigns that inspire millions of consumers.

We're a collaborative, entrepreneurial team where ideas move quickly, creativity is celebrated, and every team member has the opportunity to make a visible impact.
If you're energized by building modern marketing programs, rolling up your sleeves, and creating work that people genuinely want to engage with, we'd love to hear from you.

At Yoobi, your work has impact beyond the bottom line. Every campaign, creator partnership, and story you help tell supports a company whose mission is to make creativity more accessible while giving back to classrooms and students in need.

*Please apply quickly! Role will be posted through end of day Tuesday, 8/11.

How to Apply

To apply, please submit your application: Apply Here

We anticipate strong interest in this opportunity and expect to receive a large number of applications. While every application will be reviewed, we may not be able to respond individually to all candidates.

Thank you for your interest in Yoobi and for considering joining our team. We are grateful for the time and effort involved in applying, and we look forward to learning more about candidates whose experience aligns with the role.