Senior Director, Brand & Customer Marketing

Location: Minneapolis, MN

At Yoobi, we believe creativity has the power to change lives.

Everything we make is designed to help kids express themselves, build confidence, and dream bigger. And because giving back is woven into everything we do, every purchase helps support classrooms and students in need across the country.

We're building more than a school supply company.

We're building a portfolio of purpose-driven brands that combine creativity, design, self-expression, and impact.

We're looking for a Senior Director, Brand & Customer Marketing to help shape what comes next.

We're in an exciting chapter of growth.

Over the past several years, we've expanded our portfolio, built meaningful retail partnerships, launched award-winning licensed programs, reached more than 100 million items donated to classrooms, and continued to evolve how our brands show up in the world.

Today, we're operating as a highly collaborative global team with teammates and partners across multiple countries and functions. We're expanding our reach, exploring new growth opportunities, and building the capabilities needed for our next phase of growth.

That means this is a rare opportunity to join a purpose-driven company where you can have outsized impact, help shape the future of the portfolio, and work on everything from brand strategy and consumer insights to customer marketing, licensing, and integrated marketing.

No two days look exactly the same—and that's part of what makes it fun.

The Role

As Senior Director, Brand & Customer Marketing, you'll lead the thinking that guides how our brands grow, connect with consumers, and win in the marketplace.

You'll serve as the steward of our brands, shaping brand and portfolio priorities while developing integrated marketing strategies that strengthen brand relevance, customer engagement, and business performance.

By connecting consumer insights, customer opportunities, and market trends, you'll help define where we focus, how we grow, and how our brands show up in the world.

Just as importantly, you'll help ensure our marketing creates value for our retail partners—developing strategies, stories, and activations that help retailers solve problems, drive category growth, and deliver meaningful experiences for their shoppers.

Working across Marketing, Sales, Product Development, Licensing, and Operations, you'll bring together diverse perspectives to create clarity, alignment, and momentum—helping turn opportunities into growth and ideas into impact.

What You'll Own

Brand & Portfolio Leadership

You will serve as the steward of the Yoobi, Altitude, and future brand portfolios.

·         Shape and evolve brand positioning, growth platforms, and portfolio priorities

·         Translate consumer, customer, category, and market insights into opportunities for growth

·         Identify whitespace opportunities and emerging areas of relevance

·         Ensure consistency across brand expression, messaging, storytelling, and consumer experience

·         Champion the long-term health, relevance, and differentiation of the portfolio

·         Help guide strategic decisions through the lens of brand, consumer, customer, and business impact

Integrated Marketing Leadership

You will help bring our growth priorities to life.

·         Develop integrated marketing plans that connect consumer needs, customer opportunities, and business priorities

·         Establish campaign priorities, messaging frameworks, and activation strategies

·         Guide how our brands show up across retail, digital, social, influencer, partnership, and communication channels

·         Ensure consistency and alignment across consumer touchpoints and customer experiences

·         Help prioritize marketing investments across channels to maximize brand impact and business results

·         Partner with internal teams and external resources to ensure marketing programs are delivering against growth objectives

·         Use performance insights and business results to continuously refine marketing priorities, investment decisions, and future plans

Customer Marketing & Marketplace Leadership

You will help ensure our brands create value for both consumers and customers.

·         Develop customer-facing narratives grounded in consumer, category, and market understanding

·         Translate brand and consumer insights into customer marketing strategies and activation opportunities

·         Identify emerging trends and opportunities that strengthen brand relevance and growth

·         Partner with Sales to develop compelling stories that help retailers solve problems and win within their categories

·         Help ensure marketing investments and activation plans support both consumer demand and customer objectives

·         Strengthen retailer relevance by connecting consumer needs with category, assortment, and shopping opportunities

Team Leadership

You will help build a high-performing team.

·         Lead marketing resources across digital, content, and activation

·         Create clarity, alignment, and momentum across initiatives

·         Foster a culture of curiosity, creativity, accountability, and continuous improvement

How We Work

We're entrepreneurial by nature. We move quickly. We learn as we go. We don't wait for perfect.

Success at Yoobi requires someone who is comfortable building, adapting, and helping create structure where it doesn't yet exist.

You'll thrive here if you:

·         Are highly entrepreneurial and energized by building

·         Can move comfortably between strategic thinking and hands-on problem solving

·         Value progress over perfection

·         Bring solutions, not just observations

·         Have a low ego and collaborative mindset

·         Are resilient when priorities shift

·         Enjoy wearing multiple hats

·         Are comfortable with ambiguity and resource constraints

·         Believe great ideas can come from anywhere

Who You Are

You likely bring experience across several of the following areas:

·         Brand Management

·         Customer Marketing

·         Retail or Category Leadership

·         Toys or Children's Brands

·         Consumer Products

·         Licensing

·         Agency Strategy

·         Entrepreneurial or emerging-growth businesses

You combine strong brand instincts with commercial thinking and a passion for building.

You're equally comfortable discussing consumer insights, portfolio priorities, growth opportunities, brand positioning, customer marketing, and integrated marketing plans.

Most importantly, you're excited by the opportunity to help shape brands that create both business growth and meaningful impact.

Why Yoobi?

Because creativity changes lives.

At Yoobi, we're proving that business can be both purpose-driven and growth-oriented.

We're a fast-moving company with ambitious goals, a collaborative culture, and the opportunity to make a real impact—both on the business and in classrooms across the country.

You'll have the chance to:

·         Help shape the future of a growing portfolio of brands

·         Work across insights, brand strategy, customer marketing, licensing, retail, and integrated marketing

·         Partner with talented teammates around the world

·         Influence decisions and see your ideas come to life quickly

·         Build, experiment, and create in an entrepreneurial environment

·         Make a meaningful difference through a business built on giving back

We work hard. We move fast. We laugh a lot. And we're just getting started.

Why This Role

This is an opportunity to help shape the future of a growing portfolio of brands at a pivotal stage of the company's evolution.

You'll work across brand strategy, insights, customer marketing, licensing, retail, and portfolio development—partnering closely with senior leadership to influence where we grow, how we grow, and how our brands show up in the world.

For someone energized by building, learning, and making a visible impact, the breadth of this role is difficult to replicate.

How to Apply

To apply, please submit your application: Apply Here

We anticipate strong interest in this opportunity and expect to receive a large number of applications. While every application will be reviewed, we may not be able to respond individually to all candidates.

Thank you for your interest in Yoobi and for considering joining our team. We are grateful for the time and effort involved in applying, and we look forward to learning more about candidates whose experience aligns with the role.