You’ve probably seen our campaign, #WhoWillYoobi, that we created to motivate and inspire the next generation of leaders by asking how they want to be when they grow up and how they want to change the world. We love hearing the unique answers that kids come up with about how they’re going to make the world a better place both now, and for the future.
But, we don’t just ask kids - we ask the partners and businesses that we collaborate with as well to make sure that we’re all focused on a common goal. That’s why we were so excited to be introduced to For Purpose Kids and to hear their answer to our all-important question, #WhoWillYoobi?
Their answer: The first social good kids brand focused on inspiring the next generation of global kid-izens by teaching kindness & doing good as a way of life.
Boom. Okay, that’s a brand we’d like to work with and get behind. So, we set out to learn more about them, including how they teach kindness & “doing good” to kids. More importantly, we wanted to learn more on how we could work with them to help them along with their mission, that, in turn, would help us achieve ours. Here’s what we found out:
For Purpose Kids helps children plant the seeds to grow a better future by learning to be kind and make the world a brighter place. Their engaging toolkits are part of a quarterly subscription that inspires active learning for kids & families around helping people & communities, animals and the environment using multi-cultural characters as storytellers.
Would learning the things that For Purpose Kids inspires & teaches, help support our mission of motivating the next generation of leaders to change the world? Absolutely it would!
Now that we discovered that our missions were complimentary, we set out to see how we could help. While they were working on their recent re-brand, we noticed that a key part of their Toolkits was their Journal of Purpose & Action, a place for kids to write down (or draw) their ideas and feelings about being kind & doing good. So, we worked with them to design a beautiful, custom-made journal that would not only be fun for kids to use, but that they’d be excited to show off to their friends.
But wait, there’s more! Keep reading to learn about the Top 5 Reasons Why We LOVE Working with For Purpose Kids and how they help us achieve our mission of inspiring the next generation of world-changers:
1. They are a give back company that gives back to kids, like we do.
Although our models are a little bit different, we love partnering with social good brands that have a give back component. Whereas we have a one-for-one model, donating school supplies to kids in need for every item purchased, they donate meals & snacks to underserved kids in India attending makeshift schools in outdoor classrooms. Clearly, we both are very passionate about providing the tools necessary for young kids to thrive through education.
2. They are focused on inspiring the next generation of world changers…just like us.
Yoobi’s #WhoWillYoobi campaign is designed “to motivate and inspire the next generation of leaders” and For Purpose Kids is dedicated to raising the next generation of global citizens. Can you imagine a future of change-makers like this? We can…and we do.
3. Together, we made the coolest looking Journal of Purpose & Action ever!
Have you seen this Journal of Purpose & Action, which is the perfect place for kids to write or draw their thoughts and ideas about being kind & doing good in the world for others, animals & the planet? Enough said.
4. Our mini washable markers are perfect for their Color Me Kind Tee- another great collab!
What better way to inspire creativity than by allowing kids to color their own t-shirt, again and again, and again? And with our markers designed to spark those creative juices AND that come out in the wash…again, enough said.
5. They lead by example and they “get it”.
Companies that lead by example are in perfect alignment with what we do at Yoobi. To see For Purpose Kids’ Founder out in the community, really working with and listening to those they aim to serve, lets us know that this is the type of partner we like to have.
For Purpose Kids envisions a future where children learn love and acceptance over hatred and fear, and it carries into their adulthood as they become global citizens. Where differences are not only embraced but celebrated. Where living in gratitude and focusing on sharing with those who have less is a part of everyday life. To partner with a company that envisions a better future for the next generation like we do AND partner with them to include our Yoobi products in their Toolkits…well, that’s just magic.